Start-up Award: LimeLoop

LimeLoop delivers transparent supply chains through its trackable reusable packaging. Founded in 2018 on a mission to deliver a world without waste, LimeLoop combines reusable packaging and smart technology so retailers can be more efficient, economical and environmentally friendly all while saying goodbye to single-use packaging. Its trackable reusable packaging delivers a data-driven, circular supply chain across e-commerce fulfillment and retail fulfillment, including store replenishment and wholesale. Retailers are also able to track packages 24/7/365, minimizing lost revenue from misplaced or stolen packages.


Brian Straight
Editor in Chief
Supply Chain Management Review



  • Ashley Etling
    Ashley Etling
    CEO & Co-Founder

    Ashley’s career has been defined by a relentless drive for collaboration, innovation, and an insatiable curiosity in the realms of design, business, and technology. These passions have propelled her to successfully establish and cultivate three supply chain companies. With a focus on sustainable practices, Ashley’s unwavering vision is to revolutionize supply chains, ensuring every step from product creation to delivery is both environmentally conscious and socially responsible. Her dedication extends beyond business objectives as she strives to foster a supportive and inclusive company culture.

    When Ashley isn’t immersed in pioneering ideas, she enjoys testing recipes, networking with fellow founders, and spending time outdoors hiking, skiing, and biking with friends and family.

Event Information


Wednesday Oct 18, 2023


10:20 am - 10:45 pm


Madison Ballroom, 8th Floor

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